5 Ways Lush Cosmetics Stands Out From the Crowd & Attracts a New Generation: 1. Lush supports social justice causes through ethical business practices (no product testing on animals) and through donations to charitable organizations. 2. Lush prioritizes customer service; employees guide customers toward products that fit their needs, thus providing a tailored and individualized shopping experience. 3. Lush products are all handmade, making them unique from standardized beauty products. 4. Lush does not spend on advertising and relies on their consumers to spread the word about their products. This shows the faith Lush has in the quality of its products and in its consumers. 5. Lush has popularized the bath bomb within pop culture through customers posting videos of themselves using their colorful Lush bath bombs. Thus, the brand has made itself ubiquitous by forever associating itself with the bath bomb.
How Lush's Innovative Business Practices Can Inspire Customers and Employees of Any Company: Lush's combination of effective business practices and priority of social justice have not only inspired their customers and employees, but the customers and employees of other companies as well. Other companies have taken Lush's lead and incorporated business practices that have a positive social impact on the surrounding community. Lush has inspired other companies and their consumers to value quality and responsibly sourced products over mass produced ones. Lush has additionally inspired others to emphasize personalized customer service even as retail becomes more digitized.